Reports

Take a look at the four key marketing trends that will help you own your customer experience in the year ahead.

Are you up to date on the latest marketing statistics and trends? Discover how marketing is changing to adopt artificial intelligence, master data management, and more.

In 2018, Forrester conducted a Total Economic Impact study that analyzed Salesforce customers and their switch to Salesforce Lightning. Get some of the study's key takeaways in our post.

The Fourth Industrial Revolution brings a wealth of exciting opportunities for businesses and workers. Our research details how technology will shape the future of work.

Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.

New data privacy laws in Europe and California — not to mention the resulting flurry of updated privacy policy notifications landing in our inboxes — have put privacy matters in the spotlight. But the circumstances that have precipitated this highlight a worrying trend: customers are concerned

Here's the second edition of "State of the Connected Customer"—digital customer research from Salesforce. This survey of over 6,700 consumers and business buyers globally uncovers the modern customer mindset. The report delves into the nuances of a tricky consumer landscape in areas like customer experience, B2B expectations, technology, and trust.

See why Salesforce has been named a leader in Garnter's Quadrant for the CRM Customer Engagement Center for 10 consecutive years.