A Harvard Business Review Analytic Services report finds that getting the customer experience right is more important in Retail than in all other industries combined.
After four consecutive quarters of massive consumer digital adoption, numbers from a billion global shoppers in 51 countries give us the clues to help forecast future demand.
We asked over 1,000 marketing decision makers in seven countries for their current priorities, projects, and objectives. See how your marketing plan measures up.
Elevated customer expectations, a bump in digital investment, and a concentration on customer service as a career path are changing the industry forever. These Trailblazers are refusing to be left behind.