Reports

Armed with data, all marketers are expected to operationalize growth objectives and prove the value of every marketing investment. Here's how to do that.

In this episode of the Marketing Cloudcast, we’ll share the insights we learned this past holiday season from industry thought leaders and marketing experts to help you make your next move.

Salesforce partnered with Forrester Consulting to evaluate the use of CRM systems across a wide range of industries. The findings show the core challenges facing business leaders today and how they’re investing in customer-centricity for tomorrow.

In 2020, the pharmaceutical industry continues its transition to value-based outcomes. There are five trends that are driving transformation this year.

Discover how to win at the edge bolstered by our latest research, and meet the retailer that ties it all together.

Read the five critical findings providers should keep in mind as they transform to meet and exceed patient expectations for service, communication, and trust.

Salesforce Research contemplates the future of customer relationship management.

To understand how shoppers are behaving differently, we launched our broadest consumer study to date: the Connected Shoppers Report. Learn more.

Resourceful marketers have discovered a number of excellent growth-driving applications for artificial intelligence. Here are a few applications for the technology.

Explore Dreamforce 2019 in this infographic — innovation, fun, and giving back.