Most companies require a business case before a significant investment; however, this step is often ignored since most people don't know how to create one. Don’t let this be you!
According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
We commissioned a study from Forrester Consulting, The Total Economic Impact™ of Salesforce B2B Commerce to construct a financial model designed to help companies demonstrate, justify, and realize the tangible value of IT initiatives.
The experience a brand offers is now its key differentiator — and customers vote for great experiences with their wallets. Here are four steps to developing experiences customers want.
Learn how today’s marketing leaders track metrics and drive return on investment (ROI). Use these tactics to choose key performance indicators (KPI) and increase ROI.