Retail

Here's how one program architect helped a CIO build on Salesforce.

Check out our 2018 holiday shopping report with analysis from over 500 million global consumers. Shoppers were ready to buy early, and retailers were ready to meet them across a variety of channels including social, mobile, and email.

Rituals Cosmetics partners with Salesforce to bring an omnichannel shopping experience that prioritizes rituals to their retail stores and to the 2019 NRF Big Show.

New data from the Shopper-First Retailing report reveals how Millennials and Gen Z, Gen X, and Boomers have distinct shopping preferences. We examined a survey of 6,000 people worldwide to bring you this blueprint to retail and ecommerce success among every generation.

Salesforce B2C Commerce received the highest possible scores from Forrester in areas crucial to customer success; market presence, personalization, artificial intelligence, business intelligence and analytics, and ecosystem.

Salesforce's Senior Vice President of Industries, Neeracha Taychakhoonavudh, discusses how to understand customers better with an industry segmentation strategy.

Salesforce, with research partner Publicis.Sapient, examined retail’s new rules.

The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. It’s also one of the biggest chokepoints in conversion; these best practices can help compel shoppers to click the Checkout box.

Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.