The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. It’s also one of the biggest chokepoints in conversion; these best practices can help compel shoppers to click the Checkout box.
Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.
Consumer are constantly evolving. And marketers? They might wish consumers would kindly slow down a bit. Change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just…
This is an incredibly exciting and monumental day for Salesforce... we have just been named #1 on FORTUNE "100 Best Companies to Work For®" List for the first time! We are honored and humbled to be named to the FORTUNE list for the 10th year in a row, and we are proud to be featured
During Black History Month it is important to take the time to celebrate the vibrant cultures and momentous accomplishments and luminaries of the Black community.
A few years ago, I was interviewing for a new position as VP of CRM at an accounting and professional services provider with member firms globally. They were looking to begin an IT…
In our Trailblazer Voices blog series, we’re sharing stories of real people facing real challenges, and finding innovative ways to succeed. These stories are as diverse as our world, ranging from one Trailblazer’s…
In the past year, there's been a lot of conversation about immigrants. All this talk made me think about my parents, who emigrated from the Basque region of France and Spain and started small businesses here in the U.S. Growing up in Northern California, I was often embarrassed. I'm ashamed to
There are some amazing things happening with the technology we use to run our business. Intelligence is becoming a reality for companies of all sizes, many of our laborious tasks can be automated, and we’re better able to focus on the best use of our time. In all this though, there is a truth that