If you’ve been following Salesforce, you might have heard us refer to our “Salesforce community.” What is that and why is it important to us? If you’re looking for the one overarching concept…
You have established a solid brand, and your sales have been good. But it is time that they started getting better, and traditional advertising and online marketing only get you so far. You need something a little extra to really boost your brand awareness, and start establishing a solid foundation
Research shows that consumers are hungry for more personalized marketing — and I am a real-life example. As a working mom with two young kids, I have limited time. No surprise there. I…
You’ve raised money. You’ve hired a sales team. But you're wondering why aren’t the sales coming in like you want? If you want to grow here are a few options. Cold call like your boss did in 1997 Write articles that engage your target audience. Get a referral on LinkedIn (assuming you have
We read a lot about how artificial intelligence will change the world: self-driving cars, bots that text like humans, computers that can tell you, without a doubt, what a cat is. While this is interesting, a lingering question is: how will we actually use it? How will AI integrate into our daily
It’s been almost a year since Salesforce launched its biggest innovation yet, Lightning. The milestone marked much more than a facelift for our products. Lightning represents the next generation of Salesforce: A completely…
I must start by confessing it had been a long time since I last sat for an exam. So when I started my new job at Salesforce recently and was asked to undertake…
If I could turn back time, if I could find a way... -- Cher, American singer and actress. I’ve always lived a fast-track life. I graduated from high school at 16. Undergraduate at 19. MBA at 21—the youngest at that time at the University of Colorado. At the rate I was going, I should really be
Centers of Excellence (COE) have been around in technology for over 30 years, but despite this longevity, COE means different things to different people. Like Lean and Kanban, the COE has its origin in manufacturing, where it is used as a centralized body to help improve factory operations and
Most of us are keen to give back to our community, but often end up asking ourselves “What, where, and how on earth can I fit it in?” As someone who organises volunteering…