New York Times bestselling author John Green shared his thoughts on creativity and community in his Connections 2014 Main Stage keynote. In this interview, I asked John about connecting with an audience, millennial observations,…
My father is a retired Colonel in the U.S. Air Force. He has a PhD in philosophy and taught at the Air Force Academy most of my childhood. He taught morality and ethics…
Sales proposals: Love them or hate them, they’re an integral part of any successful deal. While some salespeople might view these documents as unnecessary—or even as a waste of time—they’re actually one of…
We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get. We also know unless we show customers what…
Space – no not the Star Trek variety as in “Space – the Final Frontier,” but the gaps in conversation that you need to leave when speaking to someone. Let me start with this: The…
Along with losing weight and breaking bad habits, each year many people make a resolution to do more good in their community. What does that have to do with social media? I truly…
Every year we hear from administrators, “I didn’t realize what was possible within Salesforce before coming to Dreamforce.” This year is no different. In fact, this year you will realize that the possibilities are endless. As the Dreamforce Agenda Builder goes live on October
Channel partnerships are a high impact strategy for growing your company and a good partnership can provide access to new customers and references that bring in business. Follow these action steps to define, refine and secure a channel partnership. Step 1: Determine a channel partnership
Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Quality communication with your prospects and customers can
What is customer service? Customer service, by definition, is about serving people. When people refer to customer service, they’re usually talking about the process of getting help before, during or after a purchase. It can also refer to a department within a company that focuses on these