To drive growth across the whole organization it is imperative for sales and marketing teams to align. We chatted with sales veteran Ed McDonnell about working across sales and marketing.
William Tyree is CMO of RingDNA Conventional wisdom holds that revenue-per-sales-rep is the only metric that ultimately matters in sales management. But sales process optimization is all about identifying key strengths and coalescing your team into an efficient selling machine. In other words,