A recession may be on the way. Now is the time to develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics.
Messaging and positioning work together and should be the North Star for any product launch. If done well, they will set you apart from the competition.
While telecom companies have revolutionized what they offer to enterprise and everyday consumer clients, it’s time to show that same love to small and medium business clients.