Sales Strategy

PayPal has spent several years advancing its product innovation and partnerships to better serve its customers. Here are six ways they use data to put customers first.

What’s led to the path they’re on now and — even more importantly — how to keep moving forward.

To make the sale, your prospect has to see the value outweighs the risk. Here are the most common customer objections – and the most common solutions – to help sales teams in any field.

Tools like self-service storefronts and automatic product recommendations will keep customers satisfied and improve your operating margins.

Do your employees waste time filling out the same forms, repeating steps, or searching for what they need? This is where business process automation can help.

Learn how IBM is innovating for the next 100 years of work with channel-based communication.

To provide tailored, zero-carbon solutions as a service, global energy player ENGIE needed to connect its teams. Here's what it did.

Sales pipeline should be your biggest driver for growth. Here’s how Salesforce’s Sales and Marketing departments align to make it happen.

Stay in the know on the release marketing site and maximize your Salesforce ROI (return on investment).

The best sales reps know that they will fail more than they win, be down after they're up, and that no deal is certain until it's signed.