Sales Strategy

Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.

As part of our three-part #AdminMasterSeries, we caught up with Salesforce Super User Claus Pedersen to learn how he improved sales’ processes and became a CRM boss.

Here’s how Salesforce's Commerce Cloud saw the ripple effect of Prime Day roll across global ecommerce sites and email marketing initiatives. Check this year's ecommerce data insights.

Our 2019 Holiday Readiness Guide is a go-to resource for holiday planning. It’s filled with expert advice on how to create promotions that yield results and much more.

Although pricing is as much art as science, all pricers could use more data. Data improves decision making, prioritizes time, measures our impact, and captures feedback.

We believe our position in the Leader quadrant reflects continued commitment to our core values of innovation and customer success. Learn why.

Most effective B2B commerce programs feature a digital self-service model. And not coincidentally, digital self-service has the potential to align well with your organization’s CRM.

If you’re ready to engage on social channels with prospects, what type of content should you share to get the ball rolling? Here are eight places to get appropriate content.

Editor’s note: This article is among our most popular, so we’ve updated it recently to keep things fresh. Arguably the toughest aspect of any sales position is overcoming sales objections. Whether you offer…

Today, we’re introducing our newest features built to simplify access to information and collaboration. We want sales reps to never be more than a couple clicks or taps away from inputting and consuming the information they need in Salesforce.