Sales Strategy

The marketing and sales landscape looks vastly different from that of just a few decades ago. With the advent of the Internet, blogging, social media, and a myriad of digital communications channels, the path to purchase is not a simple, straight line, but a complex and varied web of twists.

“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategy”  -Lawrence Bossidy, former COO of General Electric. In the span of two years, I’ve interviewed over 1,000 sales candidates — and hired less than 50. As any sales

Sales proposals: Love them or hate them, they’re an integral part of any successful deal. While some salespeople might view these documents as unnecessary—or even as a waste of time—they’re actually one of…

Space – no not the Star Trek variety as in “Space – the Final Frontier,” but the gaps in conversation that you need to leave when speaking to someone. Let me start with this: The…

Channel partnerships are a high impact strategy for growing your company and a good partnership can provide access to new customers and references that bring in business. Follow these action steps to define, refine and secure a channel partnership. Step 1: Determine a channel partnership

William Tyree is CMO of RingDNA Conventional wisdom holds that revenue-per-sales-rep is the only metric that ultimately matters in sales management. But sales process optimization is all about identifying key strengths and coalescing your team into an efficient selling machine. In other words,