Sales

We turned to Data Cloud for Marketing to build a unified customer profile for Salesforce. Here are five videos showing what we learned along the way.

How do you grow sales in tough times? Return to the basics. Large companies use these strategies to manage risk and increase revenue as market conditions fluctuate.

We surveyed 4,000 commerce leaders and analyzed data from 1 billion shoppers to see how businesses are navigating new challenges and finding success.

Our COO explains how your business can get the most value from technology while moving fast and minimizing risk.

Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.

Use these three sales automation tricks to free your reps from time-sucking manual work.

Discover how L’Oréal combines beauty and tech to deliver its most personalized experiences yet.

Having years of customer data and history is clearly an advantage when it comes to closing a deal. Our new research shows how the industry is investing in data and connected vehicles.

PayPal has spent several years advancing its product innovation and partnerships to better serve its customers. Here are six ways they use data to put customers first.

What’s led to the path they’re on now and — even more importantly — how to keep moving forward.