CSA built a complete customer engagement solution, fronted by robust B2B Commerce and supported by digital rights management, search, automation, and customer service — cloud-based solutions, most of them from Salesforce.
Most effective B2B commerce programs feature a digital self-service model. And not coincidentally, digital self-service has the potential to align well with your organization’s CRM.
If you’re ready to engage on social channels with prospects, what type of content should you share to get the ball rolling? Here are eight places to get appropriate content.
Learn how to grow your software company through self-service commerce that requires little overhead and allows customers to control their account without the assistance of a sales rep.
What does customer engagement really mean for modern businesses? A new global study from Salesforce Research reveals some surprising answers.
Video is easier than ever to create and it’s one of the best ways to humanize your company. It takes a person to record and a person to watch, and when you receive a personalized video in your inbox, it activates curiosity.
To drive growth across the whole organization it is imperative for sales and marketing teams to align. We chatted with sales veteran Ed McDonnell about working across sales and marketing.
Social selling allows you to get to know each customer and their unique pain points so that you’re in a position to offer solutions. Here's how to start successfully social selling today!
Stick to meaningful and actionable metrics that map to your top-level sales goals, you’ll always move your sales team in the right direction.
