![3 Tips on Sharing Your Trailblazer Story](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/personalized-emails-scale-thumb-2.jpg?w=500)
3 Tips on Sharing Your Trailblazer Story
When you share your Trailblazer story keep in mind your hook, pivotal moments, and anecdotes that will inspire action.
![Illustration of Astro holding a copy of Trailblazer](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/book-editing-process-thumb-1.jpg?w=500)
How 450 Salesforce Editors Helped Shape Marc Benioff’s New Book, Trailblazer
Monica Langley co-wrote Marc Benioff's new book, Trailblazer, and she recalls his process that asked for feedback from 450 trusted colleagues.
![Photo of a Dreamforce attendee](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/books-by-df-speakers-thumb-1.jpg?w=500)
Read These Books by Trailblazing Dreamforce Speakers
Read a book by a Dreamforce speaker—they're a who’s who of innovators, mentors, and Trailblazers. Here are the staff’s favorite page turners.
![factory workers manufacturing a marble table](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2019/10/Stocksy_txpcfa3d2886Qr200_Medium_2716508.jpg?w=750)
5 Critical Steps To Optimize Productivity for Manufacturers
What does digital transformation mean to the business of manufacturing? And, what questions should you ask at each of the five critical steps to optimize productivity?
![Photo rendering of the new Salesforce Tower Sydney](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/salesforce-tower-sydney-thumb-1.jpg?w=500)
Introducing Salesforce Tower Sydney
Say hello to Salesforce Tower Sydney. We’re incredibly excited to bring all of our regional employees under one roof right in the heart of Sydney’s central business district in late 2022.
![Collage of four photos from the Representation Matters event](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/rep-matters-thumb-1.jpg?w=500)
Why Representation Matters: 7 Lessons From Our Racial Equality Summit
Salesforce hosted our second-annual Racial Equality Summit Representation Matters to inspire, empower, and elevate our most underrepresented communities in Tech — Black, Latinx, and Native — and see themselves reflected as Trailblazers on stage. Here are 7 memorable lessons from the event.
![How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/sfdc-dmp-thumb-1.jpg?w=500)
How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
![Marc Benioff on New Book: “Changing the World Is Everybody’s Business”](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/benioff-book-thumb-2.jpg?w=500)
Marc Benioff on New Book: “Changing the World Is Everybody’s Business”
Get a glimpse at why Salesforce Chairman and Co-CEO Marc Benioff believes that changing the world is everybody’s business.
![What We Learned From John Varvatos at New York Fashion Week](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/varvatos-nyfw-thumb.jpg?w=500)
What We Learned From John Varvatos at New York Fashion Week
John Varvatos sheds light on how technology is transforming the fashion industry and why, in order to keep up and stand out, you must be comfortable with change.
![4 Ways to Clear Cultural Roadblocks](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/cultural-change-thumb-1.jpg?w=499)
4 Ways to Clear Cultural Roadblocks
Change can be hard. Here's how to build key cultural characteristics that are essential for transformation success.