Small Business

At Dreamforce 2015, our CEO Marc Benioff and our leadership team stood in the middle of the Dreamforce Plaza and felt incredibly inspired by the energy culminating from the crowd and the entire experience that felt authentically Salesforce. Marc observed, “This is what our real estate should feel

Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. Think about Dove's Real Beauty campaign (as shown in the image above), TOMS Shoes, or American Express with Small Business Saturday. These messages went beyond marketing to become conversation

We’re just seeing the beginning of what can be done with Instagram carousel. Here’s some ideas for posting multiple pictures on Instagram

Stories of successful immigrants abound in American business lore. It’s a phenomenon firmly rooted in our country’s history. Alexander Graham Bell, the Scotland-born inventor and entrepreneur, founded Bell Telephone, which eventually became AT&T,…

Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers. Salesforce’s Software as a Service (SaaS) platform offers companies an interface for case management and task management, allows customers the ability to track

I recently celebrated my eight year anniversary at Salesforce, and over the years I have worked in three different orgs: Sales, Alliances, and Product Marketing. Even though those roles sound pretty different, a common theme has impacted my work every single day at Salesforce — quoting. I have

You’ve raised money. You’ve hired a sales team. But you're wondering why aren’t the sales coming in like you want? If you want to grow here are a few options. Cold call like your boss did in 1997 Write articles that engage your target audience. Get a referral on LinkedIn (assuming you have

Cross-posted from salesforce.com/au Positive Lending Solutions is a start-up finance-broker trying to survive in a challenging market. Getting the initial momentum for my business took a lot of persistence and innovative thinking. I’ve become aware…

Along with losing weight and breaking bad habits, each year many people make a resolution to do more good in their community. What does that have to do with social media? I truly…

Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Quality communication with your prospects and customers can