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When you’re trying to close deals, it’s easy to let ambition take the wheel. The best sellers, however, focus on using the right sales tactics to bring in more accounts.

We studied the factors that affect product adoption and created a decision-making strategy to help teams spot potential barriers.

Discover how a thriving API ecosystem looks, along with 3 reasons you need an API portal today – powered by MuleSoft and Salesforce.

Discover Trailblazer Community Conferences and how you can immerse yourself in learning and fun created by and for the community.

Explore the newest features of CRM Analytics, helping you gain better visibility into your metrics and see new sales opportunities.

AI Cloud is a suite of capabilities optimized for delivering trusted, open, and real-time generative experiences across all applications and workflows.

Change happens at the speed of people. The opportunity to change happens much faster.

The iconic ski brand shares how it's able to engage with consumers across all four seasons at "Connections."

New research reveals that marketers estimate GAI will save them over five hours of work per week – the equivalent of over a month per year.

Learn from how we're embedding ethical guardrails and guidance across our products to help customers innovate responsibly.