For most marketers, measuring their return on investment (ROI) for social is a major challenge. Here are three steps to take to gain valuable social insights and measure social returns.
In this episode of Marketing Cloudcast, we speak with Ben Higgins about using his position as an influencer to build a brand of generosity, authenticity, and passion.
In this episode of the Blazing Trails podcast, Gucci CEO Marco Bizzarri discusses the importance of company core values, and how they transform an organizations' culture and bottom line.
UrbanStems, a digital direct-to-consumer (D2C) brand, is providing their customers and partners with great experiences. Here's how they connect the dots between technology and business teams.
Armed with data, all marketers are expected to operationalize growth objectives and prove the value of every marketing investment. Here's how to do that.
Whether you’re new to NPSP or you’ve been using it to manage your donors and donations for years, you’re going to want to know about some new functionality in the Spring ‘20 Salesforce…
Customer-centric organizations have silos, too. This post explores how businesses can bring the right processes to life, and have clear designations of who’s doing what.