We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.
Use a marketing stack to assemble the building blocks of architecture, data strategy, contact strategy, content strategy, and design system to become a customer-centric company.
Here are the five key steps that will help marketers transform the way they plan customer journeys.
Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.
Businesses have access to more data than ever before, but are searching for ways to make sense of it all. Here's how AI can help marketers create and act upon a single view of the customer.
Push notifications and in-app messaging are the perfect vehicles for urgent messages and reengagement tactics. Here's what you need to consider.
Check out Einstein's Guide to AI Use Cases—it's an interactive website that helps you get started on your journey with AI.
Check out the latest predictions from Salesforce on what's shaping up to be a fascinating holiday 2019 season. And, in spite of all the market pressures, shoppers are gearing up for the holiday frenzy.
Here are the most highly-anticipated features in the Winter '20 release.
What does digital transformation mean to the business of manufacturing? And, what questions should you ask at each of the five critical steps to optimize productivity?
