At a basic level, your first-party data powers simple yet important personalization for better customer experience. Here's how to use it with AI to power your email campaigns.
Customers know that marketers have the potential to create great personalized content, so it’s our job, as marketers, to exceed those personalization expectations.
Most companies require a business case before a significant investment; however, this step is often ignored since most people don't know how to create one. Don’t let this be you!
For today’s digital customers, the ability to cancel an order moments after it was placed is an expectation. Providing this level of service can be a brand differentiator. Here's how to implement a solution.
On this episode of the Marketing Cloudcast, we sat down with Cargill's Kim Gandhi, a Global Program Manager, and Rafael Hernandez, an Enterprise Application Designer.
See how Lippert Components embrace new trends and Salesforce technology to mobilize their workforce to deliver better field service.
Large-scale language models show promising text generation capabilities, but users cannot control their generated content, style or train them for multiple supervised language generation tasks.
Part of building trust with customers is contingent on receiving accurate order information and timely customer service when shoppers cancel or change an order.
Einstein case classification will revolutionize customer brand loyalty by using predictive intelligence to recommend or populate picklist and checkbox fields based on past case data.
Every action by a chatbot — including word usage, punctuation, emoticons, and option to transfer to a human or search for a knowledge base article — influence customer experience and affect a brand.
