Customers expect powerfully personalized real time brand experiences. And companies can provide this instantaneous engagement if they have the right data.
Salesforce is building an enterprise-grade Customer Data Platform (CDP) to reinforce the single view of the customer and to make that view available for analysis.
Customers know when they want to solve a quick problem in an automated way. However, those goals or customer’s “intent" look very different for a retail company versus an insurance company.
Trailblazers gathered together for a full day of inspiration and innovation at Salesforce's World Tour Amsterdam. Here are some of our most favorite moments.
Today's customers are looking for connected experiences across all interactions with businesses. Unified data is key to delivering relevant customer experiences. Find out how you can start unifying your data to create more relevant experience for your customers.
Want to know what it's like going to a World Tour? More than 12,000 Trailblazers gathered in Sydney to talk about customer success, growing a business, and to give back. Here are our highlights from Salesforce's Sydney World Tour 2019.
Salesforce recently attended annual energy conference CERAWeek to highlight how cloud-based solutions can help the energy industry transform and find solutions to long-standing issues. Learn more about why cloud computing and Salesforce are in a unique position to help.
Salesforce caught up with Erik Brynjolfsson to discuss artificial intelligence's (AI) power to transform business processes and productivity across industries and economies. Read our interview to hear his thoughts on what companies need to do now to create a workforce that can thrive in an AI world, and the risks that come with failing to adapt.