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As a marketer, have you ever taken a look at your website, your content, or your branding and just thought… something isn’t quite right here? Unfortunately, businesses are often where creative ideas go to die. Even if you have a great idea about how to solve that branding problem or upgrade your

You’ve probably seen the following scenario play out before: A team improves efficiency and claims it created value for the business. But the value doesn’t materialize outside the department. Still, the team celebrates while others struggle to understand where the benefits went. So what happened

According to the dictionary, going the extra mile means “to make more effort than is expected of you.” In business, this principle can’t be just an occasional or an ad-hoc attitude. The relationship of trust that companies strive to create with customers is built one interaction at a time across a

Amazon’s purchase of Whole Foods, the latest move in its retail-domination strategy, has us asking a new batch of questions. What does this new acquisition mean for the average customer? For the grocer? For the retailer? For the marketer? No matter what industry you come from, marketers everywhere

A vast amount of today’s information is stored in relational databases. These databases provide the foundation of systems such as medical records, financial markets, and electronic commerce.

At Dreamforce 2015, our CEO Marc Benioff and our leadership team stood in the middle of the Dreamforce Plaza and felt incredibly inspired by the energy culminating from the crowd and the entire experience that felt authentically Salesforce. Marc observed, “This is what our real estate should feel

Check out these seven best practices for sending email newsletters your subscribers will actually open and read.

A career in marketing can be fun, creative, rewarding, and smart for the long-term — businesses will always need to market their products, no matter what else changes in consumer behavior or industry trends. As the world quickly transforms and career paths are changing at the speed of light, you

In our “I'm Salesforce Certified—Now What?“ series, we bring you hints and tips from the #SalesforceOhana of what your next steps should be after obtaining your hard-earned Salesforce credential. Our first post comes from our very own, Sophie Westbrook. Let me start by saying: I am not Salesforce

There are times when word vectors are initialized to lists of random numbers before a model is trained for a specific task, but it is also quite common to initialize the word vectors of a model with those obtained by running methods like word2vec, GloVe, or FastText.