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Today’s customers have markedly higher expectations of companies than ever before, according to Salesforce Research’s new “State of the Connected Customer” study. In the Age of the Customer, technology has empowered customers to…

Salesforce showed its true (rainbow!) colors this Pride Month as members of the LGBTQ community and allies alike joined together as one big Ohana to celebrate diversity and promote #EqualityForAll. This June was one of Salesforce’s biggest and boldest pride months to date, with record participation

At Salesforce, social impact is core to who we are as a company. As our CEO and Founder Marc Benioff says, “the business of business is to improve the state of the world.” Earlier this week we released a research report which revealed today’s customers and employees want businesses to give back,

Trailhead is known as the fun way to learn Salesforce. As a millennial relatively new to both Salesforce and the industry, I am interested in taking advantage of all opportunities to increase my Salesforce knowledge and overall business skills. By combining interactive mini-courses with engaging

Sometimes a message, campaign, or product takes on a life of its own and becomes a legitimate movement. Think about Dove's Real Beauty campaign (as shown in the image above), TOMS Shoes, or American Express with Small Business Saturday. These messages went beyond marketing to become conversation

Live-streaming is one of the best ways to reach your target audience, as well as engage with additional people who only recently discovered your company.

Sultan Mahmood is the Global Financial Services leader of artificial intelligence and robotics at PwC. He also leads the development of PwC UK’s AI solutions and advises clients across many industries on identifying and delivering business results enabled by disruptive technologies such as AI and

Today’s business users demand the same intelligent and predictive app experiences they are accustomed to in their personal lives. This has been part of the impetus for Salesforce Einstein, which brings advanced AI…

We’re just seeing the beginning of what can be done with Instagram carousel. Here’s some ideas for posting multiple pictures on Instagram

For almost two years, I've been fortunate to co-host the Marketing Cloudcast (the marketing podcast from Salesforce) alongside Salesforce's esteemed Director of Digital Marketing Insight, Joel Book. You might know Joel from his excellent presentations at worldwide marketing conferences . . . or