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Writing a business email is much different from sending off an email to a friend or family member. The tone has to be more professional. But, at the same time, it also has to be warm and friendly. After all, you want to attract customers, not drive them away. Here are some tips for creating

The last few decades have witnessed a fundamental change in the challenge of taking in new information.

Podcasting has grown immensely in the past few years. According to the latest research, twenty-four percent of Americans have listened to a podcast in the past month. And the art of podcasting has come a long way from two hosts rambling on a subpar mic for an hour; listen to S-Town for evidence. If

I’d never known what I wanted to be when I grew up–it was always changing. When I was 8, I was going to be the President. When I was 10, I was going…

Part 1: Awareness Today, digital marketing is about delivering an experience that is increasingly personal, relevant, and timely, regardless of where a buyer is in the customer journey. It is the digital marketer’s…

We've accelerated the timeline to reach Net Zero greenhouse gas emissions.

At Salesforce, equality is a core value, and we're taking action to advance equality across four key areas: equal pay, equal opportunity, equal education and equal rights. We’re proud that Salesforce was one of the first companies in the nation to audit its employee pay to determine if gaps still

Your cost center just became your most important customer touchpoint. See why in our newest research report, “Revolutionizing Customer Service in Manufacturing.” Today, we're excited to announce the release of our “Revolutionizing Customer Service in Manufacturing” report. The Salesforce Research

Customer service today is customer-driven and omnichannel. When someone is reaching out to your brand on social media, you need to be listening and ready to respond. While we find that most companies want to include social as an integral part of their Customer Experience, many feel like they don’t

Why work harder when you can work smarter?