The marketing and sales landscape looks vastly different from that of just a few decades ago. With the advent of the Internet, blogging, social media, and a myriad of digital communications channels, the path to purchase is not a simple, straight line, but a complex and varied web of twists.
This article was authored by Power of Us HUB community members Pierre Kaluzny, CEO/Founder at Sputnik Moment and Tal Frankfurt, CEO/Founder at Cloud for Good. Why categorize contacts? Most organizations have a need to…
More and more organizations are providing customer service tools to encourage consumers to have greater interaction with their brand. In this article, we list 12 useful customer service technologies you can use to empower your customers.
New York Times bestselling author John Green shared his thoughts on creativity and community in his Connections 2014 Main Stage keynote. In this interview, I asked John about connecting with an audience, millennial observations,…
Sales proposals: Love them or hate them, they’re an integral part of any successful deal. While some salespeople might view these documents as unnecessary—or even as a waste of time—they’re actually one of…
Sometimes in higher ed, we’re our own worst enemy — buying multiple point-solution systems that result in data silos, frustrated users who have multiple login credentials, and no holistic view of the student. It makes…
Space – no not the Star Trek variety as in “Space – the Final Frontier,” but the gaps in conversation that you need to leave when speaking to someone. Let me start with this: The…
Every year we hear from administrators, “I didn’t realize what was possible within Salesforce before coming to Dreamforce.” This year is no different. In fact, this year you will realize that the possibilities are endless. As the Dreamforce Agenda Builder goes live on October
