We’re honored to be named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXP). Organizations use DXPs as they move from web-centric to more connected, multichannel digital experiences. This Magic Quadrant helps those responsible for a range of customer-, employee-, and partner-facing initiatives find the most suitable vendor for their needs.
The report evaluated 17 vendors, and Gartner placed Salesforce as a Leader based on our completeness of vision and ability to execute.
What is a DXP?
Gartner defines a digital experience platform (DXP) as an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure, and personalized access to information and applications across digital touchpoints.
Whether building a website, portal, or mobile app, a DXP is the “center of gravity” for a company’s digital strategy across IT, Marketing, Commerce, and Digital. It’s the point through which all data, apps, and processes are surfaced as beautiful, engaging digital experiences. These experiences enable customers partners, and employees to access and manage information, business tools, and workflows that would otherwise live in a variety of systems, require a call to customer service to access, or be buried in an outdated portal that is difficult to navigate.
Salesforce’s DXP and Experience Cloud
Experience Cloud is the center of Salesforce’s Digital Experience Platform, enabling brands to build beautiful, CRM-powered digital experiences – fast. Built on the Customer Success Platform and powered by Lightning, it’s never been easier to engage customers and empower partners.
Experience Cloud is the fastest way to extend your existing investment in Salesforce apps and data to deliver seamless, AI-powered digital experiences to your customers and partners. Our declarative builders help companies get to market faster with out-of-the-box templates and themes, the ability to add content from our built-in CMS, and our native integration to Salesforce CRM apps and data. For those who need pixel-perfect customization, we offer a suite of developer tools to create engaging portals, communities, and sites. Additionally, a variety of partner-built industry solutions are available on the AppExchange.
Today, our customers connect with over 378 million members around the world through portals, sites, communities, and mobile apps built on Experience Cloud.
Our customers know that Experience Cloud excels because:
It’s connected to CRM
One element that makes Experience Cloud unique versus our competitors is our connection to CRM, making it the most integrated DXP on the market. That is the foundation of our DXP. – our connection to Sales, Service, Marketing, and Commerce. Additionally, any digital experience can be integrated with any external database, system, or CMS. This CMS integration makes our digital experience platform one of the most powerful investments a company can make to secure and maintain a competitive advantage.
Allows pixel-perfect digital experiences
With our declarative Lightning Community Builder, admins and developers alike can create beautiful, branded digital experiences. For those who love to use code, they can forgo out-of-the-box design themes and develop down to the pixel. Now, companies can create, manage, and connect their content in Experience Cloud with our content management system. All of this makes it fast for brands to launch new digital channels or update their existing ones to keep up with the pace of changing customer demands.
Encourages personalization at every touchpoint
No two users are alike, nor should their digital experiences be the same. With powerful Audience Targeting built into each portal, site, or community, admins can choose what content, brand, or data to share with specific customers. Einstein for Experience Cloud uses the power of AI to serve up personalized recommendations, next best actions, and top articles to create an experience that meets the needs of the customer.
Takeaway
We believe the distinction of being named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms is a reflection of our unwavering commitment to product innovation. Each day we strive to exceed the needs and expectations of our customers by building a DXP that enables them to build future-proof digital experiences to gain the loyalty of their customers, partners, and employees.
We continue to reshape the way companies think about their digital engagement strategy by providing a full suite of features and functionality that makes each experience not only beautiful but also intelligent.
If you’re interested in learning how Experience Cloud can guide your digital engagement strategy, reach out.
