Research and Reports

When you understand the basics of lead generation, you'll turn interest into conversions. Here's what you need to know.

Together with Forrester, we surveyed 773 global business leaders to find out how they succeed with AI for CRM.

We surveyed 14,300 consumers and business buyers worldwide to discover the trends shaping the future of customer engagement.

Learn why Gartner named Salesforce a Leader.

We surveyed 1,500 global decision makers to surface the trends and challenges shaping the consumer goods industry.

We surveyed 2,400 shoppers and 1,125 retail leaders to learn about consumer shopping trends.

Sellers across industries are already using generative AI to increase productivity, but some are voicing concerns about lack of training and oversight. Read more in our latest survey of 1,000+ sales professionals.

Discover the latest insights driving productivity and efficiency across sales teams, and how top sellers are leaning into customer-centric sales tactics.