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Data

Everyone wants more value from trusted data. We’ll show you how to get it to drive customer success and AI innovation.

What Is Data Cloud?

Unlock trapped data with Data Cloud, the only data platform native to the world’s #1 AI CRM.

Salesforce Staff

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6 Ways To Try Out the Latest AI and Data Innovations From Salesforce

Get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot today.

Christophe Coenraets •Senior Vice President, Trailblazer Enablement

Core Resources

Data Strategy Guide: How to Transform Information into Innovation

Salesforce Staff
State of Data and Analytics

Salesforce Research
The Definitive Data Glossary for Business Leaders

Andy Cotgreave •Senior Data Evangelist

Build success on a rock-solid data foundation

Discover how a thriving data culture, empowered by the right tools, drives AI success.

Data Analytics

Data Culture

Data Management

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Accelerate data-driven decision making across every department

Make confident decisions and deliver personalized customer experiences with trusted data as your guide.

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What Is Sales Data? And How Does It Help You Sell Better?

Want better insights to close deals fast, or up-to-date pipeline numbers to feed accurate forecasts? Sales data to the rescue.

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Using Data in Marketing Is Complicated — This Platform Can Help

Here’s what you need to know about how consumer data platforms manage customer data and the importance of their impact on marketing and the enterprise.

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What Is Net Promoter Score — and Is It Worth Tracking? Let’s Talk Pros and Cons

Some service leaders swear by Net Promoter Score, while others think it’s obsolete. We asked our Trailblazer community to weigh in. Here’s what they told us.

Ask more of data

In the age of AI, everyone has data questions.
Get answers to make the most of your data and take full advantage of AI.

Q: How can you use Salesforce CRM data to achieve customer and business success?

What Does Salesforce Do?

Q: How does a customer data platform work?

What Is a Customer Data Platform?

Q: What are the most common data security risks to guard against?

What Is Data Security?

Make data skills your competitive advantage

Stay ahead — Gain new data skills via guided learning and hands-on experiences.

Trailhead

Prepare Your Data for AI

Successfully implement AI with the Einstein Trust layer, enhanced data quality, and optimized data sets.

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Data Quality

Discover strategies for assessing and improving the quality of your data in Salesforce.

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Build a Data Strategy for Data Cloud

Prepare and plan your data usage in Data Cloud.

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These exciting and inspiring events will help you elevate your data game

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Best of World Tour NYC 2024

On Demand

Catch up on the biggest news and announcements from the main keynote. From Einstein, Data Cloud, Copilot – we’ve got you covered.

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Best of World Tour Washington DC 2024

On Demand

Discover how the #1 AI CRM can help your productivity, customer experiences, and results take an AI-powered leap. Learn from experts in the public sector, manufacturing, energy, and utilities.

Is Your Data Locked Up?

On Demand

Data Cloud is here to unlock your data and power smart AI. Hear from experts, experience product demos, and get inspired by customer success stories. It’s time to get the most value from your data.

Data Strategy Guide: How to Transform Information into Innovation

This guide will help you understand how a comprehensive data strategy can support your business success.

Explore now

Enter a valid e-mail address

Select your Country

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

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What Is Data Cloud?