Marketers, Here’s Your 5-Minute Guide to Dreamforce

You may have heard that there’s a little event called Dreamforce happening in San Francisco, Sept. 17-19. Are you ready? With more than 1,500 sessions — not to mention all the festivities, including Dreamfest (P!NK is headlining, and she’ll be joined by Imagine Dragons) — the event can be a lot to take in. That’s why we’ve created this Dreamforce for Marketers cheat sheet just for you. 

Keep this guide handy while you’re wandering the vast Dreamforce campus or watching remotely from your home or office. 

Now let’s jump right to the good stuff!

The in-person experience at Dreamforce for marketers

Keynotes, workshops, demos, oh my! 

There’s a lot at Dreamforce for marketers to choose from, so bookmark this page for all the onsite marketing sessions and to build your own agenda. 

If you can make just one thing a day, go to these talks in Moscone North, Hall F:

Sept. 17, 10:00 a.m. PT — Dreamforce Main Keynote: Join Salesforce CEO Marc Benioff, along with special guests, to learn about how every business can reinvent itself for the AI generation.

Sept. 18, 11:00 a.m. PT — Service Keynote: Deliver effortless service by collaborating with your new AI agent from first contact to final resolution on any channel. Explore our innovations on the most complete platform from self-service to the contact center to the field.

Sept. 19, 11:00 a.m. PT — Marketing & Commerce Keynote: AI and data innovations are changing the way relationships are built — from ad to advocacy. Marketing and commerce leaders guide you through real use cases and stories that show you how to turn this new state of play into reliable business growth.

Swing by the Marketing Lodge

The Marketing and Commerce Lodge is a home away from home for marketers at Dreamforce, with networking, roundtable sessions, and more.

You can schedule 1:1 Ask the Expert appointments with technical product experts, attend roundtable sessions, or spruce up your LinkedIn or Slack profiles using our self-service headshot booth. 

Get hands-on in the Campground

Want to learn more about how marketers can make every moment count, using AI with their CRM to get the most from customer data? Head over to the Marketing Zone at the Dreamforce Campground for immersive, hands-on demos of the latest Salesforce innovations built just for marketers. 

You’ll find Salesforce experts to educate you, along with our partners who will help guide you along the way with next-level personalization strategies. Don’t miss out!

The virtual Dreamforce experience 

Not going to San Fran? No problem. Head to Salesforce+ for free programming and highlights all day. We will be broadcasting all the excitement of Dreamforce for marketers around the globe. Look out for the Marketing Broadcast on Sept. 19, which will include:

• The Marketing Cloud Keynote, which will explain how AI can help you build lasting relationships  with your customers using proven, real-word examples to demonstrate.
• A panel of Salesforce product experts unpack our major Dreamforce product announcements and what’s in store for marketers and commerce experts
• An in-depth interview with our Marketing & Commerce keynote customer, Fisher and Paykel, spotlighting their trailblazing digital strategy
• A panel of digital experts from Optus, Taylormade, and Maytronics unpack the hottest trends in marketing and commerce, sharing strategic ideas you can put to use tomorrow

We promise the 22nd Dreamforce will be the best one yet. Thought-provoking talks, innovative product announcements, and endless chances to connect with friends – it’s going to be a magical week. 

It’s just about time to throw on your Trailblazer hoodie and join the fun. See you in a few!