For all the good that AI can bring, responsible tech companies understand they must recognize, prepare for, and mitigate the potential unintended, harmful effects. That’s why Salesforce sees ethics as foundational to AI — and why we’re sharing a closer look at how we infuse an ethical process into our AI.
Learn how Salesforce operationalizes trusted AI in this feature story.
![[Illustration] A service rep delivers proactive customer service](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/11/proactive-customer-service-1500x844_60k.jpg?w=128&h=96&crop=1&quality=75)
