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+300 points
Module

Customer Data for Marketers

Use customer data to create personalized, engaging experiences.

~1 hr
+300 points
Module

Data Cloud Basics for Marketers

Discover the customer data platform for marketers and prepare for implementation.

~20 mins
+200 points
Module

Customer Data Platform Strategy

Create a customer data platform strategy that delivers marketing success.

~45 mins
Link

Getting Started with a Customer Data Platform (CDP)

In this guide by Marty Kihn, SVP of Strategy, Salesforce Marketing Cloud, discover if your business needs a CDP and how to implement one.

+300 points
Module

Segmentation and Activation

Create, filter, and activate marketing segments with Data Cloud.

~35 mins
+400 points
Module

Data Cloud Setup

Set up your account and connect data sources to support your company’s business needs.

~40 mins
Link

How Salesforce Turns Data into Meaningful Customer Moments

Tune in as the Salesforce team explains how we use our own CDP to make compelling customer moments that become trusted relationships.

~5 mins