+300 points
~1 hr
+300 points
Module
Data Cloud Basics for Marketers
Discover the customer data platform for marketers and prepare for implementation.
~20 mins
+200 points
Module
Customer Data Platform Strategy
Create a customer data platform strategy that delivers marketing success.
~45 mins
Link
Getting Started with a Customer Data Platform (CDP)
In this guide by Marty Kihn, SVP of Strategy, Salesforce Marketing Cloud, discover if your business needs a CDP and how to implement one.
+300 points
~35 mins
+400 points
Module
Data Cloud Setup
Set up your account and connect data sources to support your company’s business needs.
~40 mins
Link
How Salesforce Turns Data into Meaningful Customer Moments
Tune in as the Salesforce team explains how we use our own CDP to make compelling customer moments that become trusted relationships.
~5 mins