Our Most Expansive ISV Product Release To Date: More Ways to Build, Stand Out and Grow

Your customers want more: smarter service, stronger data protection, and industry-tailored experiences. You’d love to have it all in your roadmap, even if your engineering backlog doesn’t agree.

That’s why Salesforce is opening more of its portfolio than ever before. New capabilities across Agentforce Service, Agentforce Voice, Agentforce Health, Agentforce Financial Services, Agentforce IT Service, and Backup & Recover unlock some of the highest-value growth opportunities, giving you access to core product capabilities previously available only to Salesforce customers. This expansion gives you more building blocks to move ideas off the backlog and into products that reflect your expertise, expand your offerings, and create new paths to growth. 

And building with Salesforce doesn’t mean your product has to look or feel like Salesforce. With headless options, APIs, and open standards such as Model Context Protocol (MCP), you can bring Salesforce capabilities into your own product, digital experiences, and conversational interfaces like Slack while keeping your brand and customer experience front and center.

This is more than a bigger catalog. It’s a chance to revisit the ideas sitting in your backlog and ask, “What if we didn’t have to build all of this ourselves?”

Salesforce provides the foundation. You bring the industry expertise, customer relationships, and product vision that make the experience yours. The result is less time spent building common infrastructure, a faster path to market, and more ways to turn customer demand into growth.

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Five Ways to Expand Your Portfolio

Here are five ways partners can turn these new capabilities into products and growth:

1. Turn data protection into a premium offering. Use Backup and Recover to protect the Salesforce data behind your app, either as a built-in feature or a premium add-on.
2. Build a connected service experience. Bring case management, digital engagement, and AI-assisted service into your product with Agentforce Service and Voice.
3. Reach new customers in new industries. Build on the data models and workflows in Agentforce Health or Agentforce Financial Services, then add the expertise that makes your product stand out. 
4. Turn your workflows into agent actions. Turn your workflows into actions that agents can take using Salesforce data and automation, so they can complete tasks, not just answer questions.
5. Make employee service a new growth opportunity. Use IT Service Management to bring support, service requests and issue resolutions into the tools where employees already work. 

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Build the Magic, Not the Plumbing

What can only you build?

Your industry expertise, proprietary workflows, customer relationships, and point of view are the magic. Rebuilding common infrastructure is not. 

Pick one customer request that has been sitting on your roadmap for too long. Own the part where your expertise makes the difference. Then identify which Salesforce capabilities could provide the foundation.

That backlogged request may be bigger than a feature. It could become your next add-on, premium edition, or product.

Build once. Extend everywhere. Stay unmistakably you.

Availability, packaging, integration options, and commercial terms vary by product and partner agreement. Talk with your Salesforce Partner Account Manager or join us in Partnerblazer to learn what it would take to bring your idea to market.

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More Resources:

• Learn more about the Channel Order Application
• Explore frequently asked questions on Agentforce for Partners