Sending 1.5 billion highly personalized emails sounds like the work of a team of around 200 marketers, right? Nope. Grammarly, an AI-powered writing assistant, has an email program with 90 triggered sends and a marketing team of around 15 to manage the whole operation.
In this episode, Head of Lifecycle Marketing at Grammarly Drew Price talks about how to operate a marketing program at scale with a small and nimble team.
To hear more, check out the Marketing Cloudcast: How Grammarly Scales Lifecycle Marketing Efforts.
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If you have an interesting topic that you’d like us to cover on the Marketing Cloudcast, let us know! Email your suggestions to cloudcast@salesforce.com.
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