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Stick to meaningful and actionable metrics that map to your top-level sales goals, you’ll always move your sales team in the right direction.

B2C Commerce is a flexible platform that provides developers everything they need to build custom ecommerce solutions like an abandoned cart program.

As a manufacturer, the path to improved loyalty and revenue growth begins with B2B digital commerce technology. Find out why and how your organization can retain existing customers and acquire new ones.

This year, commerce professionals are in for an amazing experience at Connections ‘19. Here are a few tips on how to maximize your time at the events, as well as some commerce-focused sessions we're looking forward to.

B2B Commerce third-party integrations will soon be much easier to implement since B2B Commerce apps and integrations will be a part of the Salesforce AppExchange this summer.

According to Salesforce’s State of the Connected Customer two-thirds of customers will pay more for a great experience. Here are four tactics to develop some.

The Salesforce Events app is an indispensable guide to navigating Connections ‘19! Why get lost, when you can use the app to personalize your schedule, view sponsor profiles, and stay connected!

We're honored that Salesforce has been recognized as #1 Best Workplace in Europe by Great Place to Work for the second year in a row. Here's why.

Why is a customer loyalty program such a key marketing strategy? Here’s what you need to know.

CG leaders are increasingly focused on direct-to-consumer (D2C) revenue. A new Salesforce survey of 500 global leaders says a full 99% are investing in D2C sales.