Salesforce puts a high value on customer service, so it is a program architect’s job to identify customers’ pain points to prescribe solutions that address their challenges.
How can insurers create better customer experiences for their members? Find out how Blue Cross Blue Shield of Michigan is enhancing and personalizing customer touchpoints.
In honor of Small Business Week and Mother’s Day, we spoke to hard-working mom-entrepreneurs in our orbit to learn where they find inspiration, fulfillment, and balance.
In this step-by-step guide, we show you how to get started creating personalized recommendations for your customers using Commerce Cloud and Marketing Cloud.
Digital transformation is never an easy undertaking, but we're here to guide the way. Here's a handy guide for getting started with digital transformation using Salesforce.
It’s National Small Business Week, and to celebrate the achievements of small businesses everywhere, we share these free resources to help your business grow.
Editor’s note: This article is among our most popular, so we’ve updated it recently to keep things fresh. Arguably the toughest aspect of any sales position is overcoming sales objections. Whether you offer…
The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.
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