The Real Meaning Behind “Salesforce Community”
If you’ve been following Salesforce, you might have heard us refer to our “Salesforce community.” What is that and why is it important to us? If you’re looking for the one overarching concept…
Enabling Your Moves Management Process in the NPSP
Moves Management refers to the process by which a prospective donor is moved from cultivation to solicitation. “Moves” are the actions an organization takes to bring in donors, establish relationships, and increase engagement…
How To Start a Successful Ambassador Program for Your Business
You have established a solid brand, and your sales have been good. But it is time that they started getting better, and traditional advertising and online marketing only get you so far. You need something a little extra to really boost your brand awareness, and start establishing a solid foundation
Please Take My Data: Why Consumers Want More Personalized Marketing
Research shows that consumers are hungry for more personalized marketing — and I am a real-life example. As a working mom with two young kids, I have limited time. No surprise there. I…
How This Cold Email Template Can Help You Get a Meeting With Anyone
You’ve raised money. You’ve hired a sales team. But you're wondering why aren’t the sales coming in like you want? If you want to grow here are a few options. Cold call like your boss did in 1997 Write articles that engage your target audience. Get a referral on LinkedIn (assuming you have
AI for CRM: The Complete Guide
We read a lot about how artificial intelligence will change the world: self-driving cars, bots that text like humans, computers that can tell you, without a doubt, what a cat is. While this is interesting, a lingering question is: how will we actually use it? How will AI integrate into our daily
10 Business Benefits of Salesforce Lightning
It’s been almost a year since Salesforce launched its biggest innovation yet, Lightning. The milestone marked much more than a facelift for our products. Lightning represents the next generation of Salesforce: A completely…
6 Ways to Get Ready for Your Online Proctored Salesforce Certification Exam
I must start by confessing it had been a long time since I last sat for an exam. So when I started my new job at Salesforce recently and was asked to undertake…
If I Were 22 Again: My Top Ten Thoughts
If I could turn back time, if I could find a way... -- Cher, American singer and actress. I’ve always lived a fast-track life. I graduated from high school at 16. Undergraduate at 19. MBA at 21—the youngest at that time at the University of Colorado. At the rate I was going, I should really be
Overcoming the Curse of the Center of Excellence Model (COE)
Centers of Excellence (COE) have been around in technology for over 30 years, but despite this longevity, COE means different things to different people. Like Lean and Kanban, the COE has its origin in manufacturing, where it is used as a centralized body to help improve factory operations and