Interview with Bestselling Author John Green: Crash Course in Community Building and Content Creation
New York Times bestselling author John Green shared his thoughts on creativity and community in his Connections 2014 Main Stage keynote. In this interview, I asked John about connecting with an audience, millennial observations,…
The Customer Code of Ethics for a Great Service Attitude
My father is a retired Colonel in the U.S. Air Force. He has a PhD in philosophy and taught at the Air Force Academy most of my childhood. He taught morality and ethics…
5 Tips for Writing Better Sales Proposals
Sales proposals: Love them or hate them, they’re an integral part of any successful deal. While some salespeople might view these documents as unnecessary—or even as a waste of time—they’re actually one of…
Integrate to Automate: 10 Best Practices in Salesforce Integration
Sometimes in higher ed, we’re our own worst enemy — buying multiple point-solution systems that result in data silos, frustrated users who have multiple login credentials, and no holistic view of the student. It makes…
6 Ways To Differentiate Yourself from the Competition
We all know that unless we’re different from our competitor, we can never expect the price we get to be more than what they get. We also know unless we show customers what…
Sales Tips: How to Be a Better Listener
Space – no not the Star Trek variety as in “Space – the Final Frontier,” but the gaps in conversation that you need to leave when speaking to someone. Let me start with this: The…
20 Ways To Use Social Media for Social Good
Along with losing weight and breaking bad habits, each year many people make a resolution to do more good in their community. What does that have to do with social media? I truly…
4 Reasons Administrators Should be Excited for Dreamforce
Every year we hear from administrators, “I didn’t realize what was possible within Salesforce before coming to Dreamforce.” This year is no different. In fact, this year you will realize that the possibilities are endless. As the Dreamforce Agenda Builder goes live on October
3 Steps to a Successful Channel Partner Program
Channel partnerships are a high impact strategy for growing your company and a good partnership can provide access to new customers and references that bring in business. Follow these action steps to define, refine and secure a channel partnership. Step 1: Determine a channel partnership
25 Mind Blowing Email Marketing Stats
Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Quality communication with your prospects and customers can