Seamless marketing integration appears to be daunting at the beginning, but in the end, it’s worth the effort to create better experiences for customers.
Salesforce got a behind the scenes glimpse of visual artist JR's latest installation — creating an optical illusion of the famous Louvre Pyramid. Find out how Salesforce France volunteers helped in
Happy hour isn’t the only way to learn about your coworkers outside of work.
Executives in this new era of marketing ensure a consistent customer experience across the entire business.
It’s now critical that businesses develop upskill strategies to help employees change proficiencies and gain the necessary skills to exploit the power of AI.
Marketers have lots of technologies available to them, but which technologies should they be investing in? We asked 4,100 brands and found the four secrets they all share when it comes to marketing technology.
Customers expect powerfully personalized real time brand experiences. And companies can provide this instantaneous engagement if they have the right data.
Salesforce is building an enterprise-grade Customer Data Platform (CDP) to reinforce the single view of the customer and to make that view available for analysis.
Customers know when they want to solve a quick problem in an automated way. However, those goals or customer’s “intent" look very different for a retail company versus an insurance company.
