Recent Stories

Today, Salesforce Research releases its 5th edition of the State of Marketing report. Read some of the top takeaways from the report and get valuable insights from over 4,100+ marketing leaders.

New data from the Shopper-First Retailing report reveals how Millennials and Gen Z, Gen X, and Boomers have distinct shopping preferences. We examined a survey of 6,000 people worldwide to bring you this blueprint to retail and ecommerce success among every generation.

Take advantage of the exciting new features and functionality in the Sandbox Preview for the Spring '19 Release. Sandbox customers have the opportunity to get early access to Spring ‘19 in their Sandbox to test new customizations and features before your production organization is upgraded. The Sandbox Preview window for Spring ‘19 is scheduled to begin January 4, 2019 for those on an active Preview Instance.

Delivering a personalized, cross-channel experience at every step of the customer lifecycle can be challenging. Here are 6 common customer journey mistakes marketers make that you should avoid.

We're incredibly proud to announce our new home in the Windy City — Salesforce Tower Chicago.

Read how USAA made a culture shift to put member experiences at the center of everything they do. The result is USAA now offers omnichannel services to their insurance policyholders to gain efficiencies and increase loyalty.

This summer, Salesforce Research announced our inaugural deep learning research grant for university researchers and faculty, non-profit organizations, and NGOs. Our goal is to identify and support diverse individuals with innovative ideas to join us in shaping the future of AI.

The wildfires in northern and southern California have already burned hundreds of thousands of acres and forced over a quarter of a million people from their homes. Salesforce and Salesforce.org are committed to supporting our communities in crisis. This time last year, I was helping the American

Learn the steps SMBs can take to ensure their business culture is built to scale. For small or midsize businesses (SMBs), culture building is especially critical because it sets the foundation for future success. This post includes a Q&A with SMB CEOs Laszlo Bock and Michael Bush.

Check out these digital marketing tactics SMBs should do from MobileMonkey CEO, Larry Kim.