Little moments can make a big difference in life. A personalized reminder for an item left in your cart. A helpful text message that helps you navigate the healthcare system. MomentMarketers are practitioners, brand leaders, and operations professionals who strive to create these seamless and exceptional customer experiences. They use data and AI to deliver great campaigns, elevate customer engagement, and help their companies grow. They’re eager to learn about new technology, build their careers, and share their expertise with others. Simply put, they’re pretty much every marketer today.
Our MomentMarketer program brings these professionals together in a single community. I’d like to show the power of community by sharing how my career has evolved. I started as a social media manager in Melbourne, Australia, learning the ropes of digital engagement from the ground up. Later, I managed a variety of accounts at an advertising agency.
Then I found an opportunity in the U.S. with Salesforce as a marketing consultant. I helped some of our largest customers use technology to elevate their marketing strategies. I then moved into product marketing, working on everything from content strategies and digital campaigns to events, branding, analytics, and go-to-market initiatives.
Even though I studied marketing in school, I quickly learned that formal education would only take me so far. The qualities I needed to become a successful marketer weren’t taught in textbooks and classes. This education came in meeting rooms, on calls, at video shoots, on community boards, and at marketing events. It came from people in my networks and communities. I learned more from my colleagues and our customers than I ever did in a classroom. Plus, I got hands-on experience in jobs where I could experiment and make mistakes.
The world of marketing moves fast. Consumer behaviors shift with technological changes, new channels appear, and innovations in data and AI constantly redefine how we interact with consumers. Keeping pace with these changes is one of the greatest challenges for marketers today. To be successful, you have to admit and accept that you don’t always have the answers.
To truly succeed across the marketing industry — elevating your company, the customer experience, and your personal brand — you can’t go it alone. You need a community to lean on.
That’s why I’m excited about our MomentMarketer relaunch. This is a community where anyone in any marketing role can come to learn, meet like-minded marketers, and continuously move forward. At Salesforce, we understand the importance of community-driven learning. We believe that shared expertise is the key to helping everyone succeed, and that’s exactly what MomentMarketer offers.
What you need to know about MomentMarketer
This is a community for marketers, built by marketers. Here’s what you can expect:
Learn new marketing skills. Grow your expertise in any from content strategy to digital marketing, and earn certifications available on Trailhead to showcase your skills.
Connect in real time. Share insights, network, and learn alongside peers facing similar challenges. Access best practices and collective wisdom at every stage of your marketing journey.
Grow your career. Stay ahead with tools and strategies, including performance analytics and AI-driven campaigns that boost productivity and success.
Who can be a MomentMarketer?
Anyone! MomentMarketers come from all backgrounds and levels of expertise. Whether you’re just starting out or leading global campaigns, this community is perfect for those with a passion for marketing.
From creating content to analyzing data, MomentMarketers are united by a shared drive to innovate, learn, and push the boundaries of what’s possible. No Salesforce products or memberships are required – just your commitment to growth and collaboration.
Where to find the MomentMarketer community
Here’s how you can get get started:
MomentMarketer Trailblazer Community. Join us online to access learning content, collaborate with others, and share your expertise.
MomentMarketer hub. Stay on top of the latest trends, hear from community members, and learn about new topics and best practices. The hub is a great place to stay up to date and sharp on all things marketing.
MomentMarketer newsletter. Get insights, upcoming event info, and industry trends right in your email inbox.
Social media: Connect with us on Marketing Cloud X, LinkedIn and Instagram channels.
Slack community (Coming Soon): Engage in real-time discussions, learning sessions, and networking.
In-Person events. Meet your fellow MomentMarketers in person at business and community events. These provide an opportunity to network, learn hands-on skills, and even get some exclusive swag. We have a few exciting ones coming up over the next month — check them out here.
The power of community has shaped my journey in ways I never imagined. I’ve seen firsthand how the right support and connections can elevate a career. MomentMarketer is your chance to connect with like-minded professionals, share insights, and grow – together.
Discover the MomentMarketer community
