If you’re new to Salesforce and what we do, you might be wondering — what is Dreamforce? We have the answer for you.
Dreamforce is far more than just a conference — it’s a can’t-miss, immersive experience that sets the direction for the entire industry with breakthrough AI innovations. Now in its 23rd year, it’s grown into the largest, most trusted technology event in the world — with 1,600+ sessions, 150+ trainings, and cultural icons, CEOs, and AI visionaries joining Dreamforce this year.
Dreamforce 2026 takes place September 15–17 in San Francisco, and streams free on Salesforce+. Attendees will discover how the #1 Agentic CRM brings people, agents, apps, and data together on one connected, trusted platform to drive growth, productivity, and unprecedented customer success. Register here.
Whether you’re joining us online or in San Francisco, here’s your guide to all things Dreamforce.
What is Dreamforce?
Dreamforce is Salesforce’s annual event for our global community of customers, Trailblazers, partners, and employees to learn, connect, have fun, and give back. Started in 2003, it’s grown into the largest, most trusted technology event in the world: the place where the Agentic Enterprise gets built, not just discussed. Attendees can expect to:
- Learn. Discover bold innovations that help you solve business challenges through breakout sessions, live product demos, hands-on training, and certification opportunities.
- Connect. Meet new people and reconnect with old friends. Share best practices, solve challenges together, and learn alongside like-minded leaders. Plus, explore even more possibilities with an incredible network of partners.
- Have fun. When Trailblazers get together, it’s a party—and Dreamforce is the biggest one of all. Celebrate the community, make lasting memories, and experience an unforgettable night of music at Dreamfest.
- Give back. Attendees help businesses become the greatest platform for change through experiences and volunteering that give back to local and global communities.
When and where is Dreamforce?
Dreamforce 2026 takes place September 15–17 in San Francisco, and on our free streaming service, Salesforce+. Register now to secure your spot and save on your pass before prices go up.
Who should go to Dreamforce?
Dreamforce is built for every industry, role, and stage of the Agentic journey. You’ll sit alongside executive leaders from five-person startups to the Fortune 500 and Salesforce experts who are just getting started — with hands-on access to real product work you won’t find anywhere else.
What happens at Dreamforce? What can you expect?
Discover products built for where AI actually is today, not where it’s promised to be. Attend sessions, workshops, and keynotes grounded in real implementation. Get inspiration directly from experts and network with your peers and industry leaders. Plus, take your Salesforce certification exams while you’re at it.
Learning at Dreamforce
At its core, Dreamforce is a learning experience. You’ll learn about the breakthrough AI innovations and insights from our experts, our visionary speakers, our partners, and from each other. And you’ll be able to apply those learnings to help transform your business.
Many attendees take inspiration for their own career path by adding new certifications or gaining new skills on Trailhead, our free online learning platform. They also learn about new tools, technologies, tips, and tricks that help their companies become more customer-centric. Attendees catch a glimpse of the impact they can make in their careers, organizations, in their communities, and around the world.
If you can’t make it in person, the learning will be in full swing on Salesforce+. You’ll have three immersive days including all major product announcements, virtual hands on trainings, and exclusive interviews and behind-the-scenes moments.
Speakers at Dreamforce
Dreamforce brings together thought leaders, industry pioneers, and visionaries who share hard-won perspectives — not just hype. Past guests have included former U.S. Secretary of Transportation Pete Buttigieg, Google CEO Sundar Pichai, entrepreneur and podcast host Guy Raz, author Mel Robbins, and actor and producer Ellen Pompeo. Their conversations have spanned AI, leadership, public service, entrepreneurship, and social impact.
Giving back at Dreamforce
Salesforce is built on Trust, Customer Success, Innovation, Sustainability and Equality. We believe amazing things happen when we work together to help others. Each year at Dreamforce, we partner with nonprofits to bring attendees opportunities and activities that make an impact in our community and help the people who need it most.
A few organizations attendees have supported in the past include (RED), Girl Scouts, Children of Shelters, Bay Area Workforce Development, Larkin Street Youth Services, Hamilton Families, Oakland Unified School District, and San Francisco Unified School District.
Enjoy Dreamforce beyond the sessions
Dreamforce brings Trailblazers together from around the world, with plenty of opportunities to connect between sessions, keynotes, and volunteer activities. Attendees can meet new people, catch up with friends, and celebrate the community’s achievements.
Dreamfest is a must-attend concert at Dreamforce and anyone with a pass can attend. The performance supports UCSF Benioff Children’s Hospitals and has featured artists including Foo Fighters, Metallica, P!NK, and Benson Boone.
Where can I learn more about Dreamforce?
Go to Dreamforce.com to learn more and register to join us in person in San Francisco or stream back to back sessions live and free on Salesforce+.
