It’s important to examine the core components of your sales operation in detail in order to see how incremental improvements can have significant effects on your overall sales performance.
While it’s important to have an official presence on Facebook, Twitter and the like, a successful social media strategy means listening to, encouraging and interacting with a lot of other voices as well.
Instead of thinking of your fan base as a goal that you’ve achieved, consider them a foundation for future success. Once you’ve got some, this is what you should think about doing next.
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