![The Importance of Goal-Setting in Expanding Your Business' Social Media Reach](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/setting-goals-open-graph.jpg?w=300)
The Importance of Goal-Setting in Expanding Your Business’ Social Media Reach
There are four common goals your business can achieve through social media: expanded brand awareness, increased traffic, improved customer loyalty, and customer conversions.