Erica McGillivray

My Background

Erica McGillivray is a writer, community manager, and marketing consultant. At Moz, she wrangled an online marketing and SEO-focused community of 600,000. She's also a founder of GeekGirlCon, an all-volunteer nonprofit. Erica has a comic book collection that's an earthquake hazard. Follow her at @emcgillivray.

Why Helping Your Customers Help Themselves May Be Your Best Customer Satisfaction Strategy

Erica McGillivray

January 9, 2017

Make sure your brand has full integration of self-service methods and options in order to contact your support, sales, or community teams.

Customer Relationships

A Detailed Look Into Being Successful on SlideShare

Erica McGillivray

November 28, 2016

It takes more than a PowerPoint presentation to get traction on SlideShare. With a little finesse, this platform can help you find success.

Welcome to the Face of Customer Service: Social Media

Erica McGillivray

May 18, 2015

For customers, it’s sometimes easier to tweet a product question than call customer service. Make your customers happier and outrank competitors by aligning customer service and social media.