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Launching a startup is an exciting time for an entrepreneur. These tips can help companies in their infancies survive during the tumultuous first two years and thrive long term.

Companies who incorporate CRM systems have been shown to communicate more effectively with customers and deliver a better overall customer experience.

Every VP of sales is under immense pressure to hit his or her numbers consistently; it’s the X factor that drives every decision they make.

Learn about ways to improve your customer service experience from beginning to end.

Customer success stories are a unique form of content, and one strategy for taking advantage of their distinct benefits is to partner with the subject of the story in a promotional effort.

By harnessing the data available from the customer service process, and collaborating openly and freely with customer service professionals, marketing leaders can enlist a new ally on the never-ending quest to learn more about their customers and contribute more to the organization as a whole.

Closed-loop reporting helps create better quality leads, maximizes value from marketing and sales budgets, leads to more reliable customer data, and crystallizes ROI contributions.

Use these tips to excel at hiring sales talent and position yourself as a brand that the best performers want to work for.

Customer experience management is a task for all departments. Here's how your salespeople can play their part.

Keyword research isn't just for SEO. Your sales team can use it to connect with customers and close more sales.