
Kelsey Jones
Kelsey Jones is a marketing consultant and writer under Six Stories, her marketing agency. She has been working in digital marketing since 2007 and journalism since 2004, gaining proficiency in social media, SEO, content marketing, PR, and web design. Kelsey was the head editor at Search Engine Journal for three years and has worked with Yelp, Contour Living, Bounty, Gazelle, and many more. Based in Kansas City, she enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.

Small business owners have the advantage of being more personal on social media, which audiences generally like. Don’t be afraid to use social media in your own way to make it successful.
By thinking outside the realm of “what self-promotional post can we share today?” and more about better-optimized campaigns and personalized outreach, brands can obtain more leads from social media that can turn into actual revenue.
Knowing how to write a sales plan may be a daunting task at first, but once each area is outlined, it becomes easier to complete. Start at the beginning and work your way down the list so each section can snowball and your sales plan can come together organically.
Learn about some of the common parts of an effective content strategy, as well as tips on how to craft it for your business.
Explore some ways that personalized marketing can create a better experience for the user.
Make an effort to promote transparency in the office in order to help employees feel safe sharing their concerns, opinions, thoughts, and ideas for improvement.
On social media, your customers may already be telling you what type of information they want. It’s up to your team to figure out how to translate it into content they will read.
Your prospects are likely getting pitched a new offer or service regularly. How can you make your message stand out?