Kelsey Jones

Sure, you have marketing and sales, but do you actually use your campaigns to their fullest potential? With over $118 billion projected to be spent on digital media by 2021, brands are heavily investing in digital marketing and advertising. This is leading to more competition and a need to double

Explore ways ays businesses can increase customer service agent job satisfaction and overall happiness.

Explore some of the ways to leverage millennials to lead to better overall customer satisfaction and brand sentiment.

For many businesses, mass personalization — the act of creating campaigns or websites targeted to each specific customer’s history — has become crucial to getting sales.

Explore some of the common personality types that you may encounter in your sales career, as well as a brief overview of how to best interact with them to close the sale.

Explore a number of ways to use long-tail keywords and why they are important to your paid search (pay-per click, or PPC) and social media campaigns.

Explore some of the most important online marketing metrics and how to work with your marketing team to improve them.

Both Instagram and Snapchat have a feature called Stories. The way that businesses and users interact with these two social media platforms is quite different. Learn about the pros and cons of Instagram Stories and Snapchat as a whole.

Whether they're on social media or your blog posts, comments can be tricky. This article will help you write your response.

With federal regulations and your email marketing metrics at stake, email opt-ins are more important than ever.