![](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/kimbemacmaster-276x300-1.png?w=276)
author name
Kimbe MacMaster
My Background
Kimbe is a Content Marketing Manager at Vidyard. She loves all aspects of content marketing and has a special place in her heart for using video to drive real business results. She also adores fluffy Chow Chows and coaching girls fastball!
![](https://www.salesforce.com/ca/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)