Kristi Hines

Small businesses can in fact manage their social strategies without a ton of time, personnel, and money. Learn how to create an effective social strategy with minimal resources.

Video helps businesses connect with their audience on a different, more human level. Here are seven simple ways to add video to your marketing campaign.

Your social strategy doesn't have to start from scratch. Take note of what your competitors or influencers are up to and learn from their wins and shortcomings.

Automation isn't always a bad thing. The right tools and tactics can free up time and help you achieve social media success.

Maintaining social media profiles can rev up engagement with fans. But in order to create meaningful engagements, you have to find your target customers.